If you haven’t heard, BMW is celebrating its centenary this year. However, it’s not content to go down in the history books as a brand that aged gracefully but rather, is dying those grey hairs orange and dressing up for a night on the town. In other words, BMW threw a huge bash in Munich at the BMW Group Centenary Event and pulled the cover off a bold new concept that lays bare the brand’s vision for the next 100 years of BMW… or at least the foreseeable future.

BMW’s inspiration for the future of mobility will be displayed with “Iconic Impulses. The BMW Group Future Experience”. The exhibition presents the company’s holistic view of future individual mobility – a perspective that sees the BMW Group and its brands continuing to create positive, emotional and personal experiences for its customers to enjoy. The four future trends that this exhibition will explore will be, the opportunities opened up through digitalization and connectivity, the increasing role of technology in our lives, BMW Group’s vision of a sustainable future and the company’s commitment to expand its efforts as a good corporate citizen.